SpyReelAd library research
How to research mobile game ads across ad libraries
Research native transparency records from Meta, Google, Apple and TikTok alongside sampled ad observations from Unity Ads, AppLovin, Mintegral and other networks. Connect ads to the right game and keep the source’s dates and coverage alongside each observation.
By SpyReel · Updated
Find the advertiser behind the studio name
A studio’s public brand, store developer name, legal advertiser and advertising page can differ. Start with the game’s store listing and publisher website, then check the advertiser identity shown in the library. A matching name alone is a lead to investigate.
Once you have confirmed a library page or advertiser, retain its stable identifier and source URL. Search other publisher names when the studio uses multiple brands or entities. A shared advertiser can cover several games, so finding the account is only the beginning of game attribution.
Understand what each library contributes
The libraries do not publish identical data, and the absence of a result does not establish that a game has no advertising. Network, geographic, date, disclosure and collection limits all affect what is visible. Keep the original library link when sharing a finding.
| Library | Research use | Context to retain |
|---|---|---|
| Meta Ad Library | Find advertiser pages and inspect published ad creatives. | Check the selected country, ad category and source dates. Regional transparency fields vary. |
| Google Ads Transparency Center | Research verified advertiser identities and advertising examples. | Retain the advertiser, selected region and date range. One advertiser can promote several games. |
| Apple Ad Repository | Research App Store advertising records and associated app identities. | Interpret repository records with their eligible markets, reporting delay and available fields. |
| TikTok Commercial Content Library | Find advertisers and published commercial content records. | Use the library’s advertiser identity, date filters and regional coverage rather than treating it as a global census. |
| Additional observed ad networks | Inspect saved videos reported on Unity Ads, AppLovin, Mintegral, AdMob, InMobi, Vungle, Bidease, Chartboost, Tapjoy, Liftoff, Aarki and PubMatic. | Sampled reports can supply historical dates and countries. Live delivery, continuous activity and per-country audience figures may be unconfirmed. |
Connect the ad to the correct game
A publisher logo is not enough to identify one game in a large portfolio. An app identifier or store destination is stronger evidence. If an ad promotes multiple games or the destination cannot be inspected, preserve that uncertainty instead of inventing a match.
- 01Confirm the advertiser or page identity.
- 02Inspect the ad’s destination, store app identifier, title and branding.
- 03Match that evidence to the relevant App Store or Google Play listing.
- 04Keep ambiguous ads separate until there is enough evidence to identify the game.
- 05Compare concepts and variants with their source and observation dates.
Use ad observations alongside the game’s history
An ad library is useful for studying a creative’s opening, mechanic, message and variants. It does not provide a complete account of a publisher’s acquisition strategy. Observed dates, reported reach and creative counts do not establish profit or total spend.
SpyReel connects supported advertising observations to games and studios so you can inspect them alongside chart movements, store changes and tracked market availability. Coverage depends on the source and what has been collected; use the recorded evidence to decide your next research step.
Common research questions
Can I find every ad for a mobile game in one library?
No single library covers every network, market and advertising format. Search relevant sources, confirm the advertiser and game identity, and preserve each source’s filters and coverage limits.
Are ad creative counts a measure of advertising spend?
No. A count describes the advertising examples recorded within a source and time window. Duplicate variants, back-catalogue imports and regional disclosure rules can affect it. Private budgets and performance are separate measurements.