SpyReelFor developers, producers & UA teams
Mobile game research.
Start with a better question.
Practical guides to understanding competitors, studying ad creatives and following launches. Connect what you observe to the game and studio behind it.
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01 Market research
Mobile game intelligence for casual & hybrid-casual teams
Understand a studio’s activity by connecting the games it releases, the creatives it advertises, the markets in which its games appear and the store changes it makes over time.
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02 Creative research
Research mobile game ad creatives with observed history
Study what publishers advertise, how their creative variants differ and how long those examples have been observed. Connect the ads to the game and publisher behind them.
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03 Launch research
Track mobile game launches and market expansion
Follow where a game appears, what changes in its store pages and when advertising or chart activity is observed. Build a dated launch history instead of relying on a single storefront snapshot.
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04 Competitor research
How to analyse mobile game competitors
Build a useful view of your competitors by comparing games, publishers and dated activity. A smaller, relevant watchlist is easier to act on than a catalogue of every popular game.
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05 Ad library research
How to research mobile game ads across ad libraries
Research native transparency records from Meta, Google, Apple and TikTok alongside sampled ad observations from Unity Ads, AppLovin, Mintegral and other networks. Connect ads to the right game and keep the source’s dates and coverage alongside each observation.
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06 Advertising connections
Investigate mobile game advertising connections
An advertiser linked to one studio can promote a game listed under another developer. Learn how to inspect that connection using the advertiser account, exact store destination and dated ad evidence.
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Bring the research into your daily workflow.
SpyReel connects mobile game creatives, studio portfolios, store changes, chart movements and market availability. Start with Pulse, inspect the history and follow the games that matter to your team.