Car Sort: Color Puzzle
Creative activityRollic Games · Sort puzzle
- New variants · 17 Oct–15 Nov
- 112
- Play install gain · 29 Oct–15 Nov
- +268K
- Product update · Google Play
- 15 Nov
1:00
0:25
0:59
For casual & hybrid-casual game teams
Stay one move ahead of the studios that matter.
Human-selected studios, tracked automatically. New games, ads, installs and chart moves in one daily briefing.
7 days of full Pro access · No credit card required
Pulse
Your daily game briefingGames worth a closer look.
- MetaMetaMeta
RisingClass Trivia
Rollic Games · Trivia
RisingClimbed #84 → #12 in a week · 16 new creatives · +95K Google Play installs in 30 days
Back on adsBeads Out
Voodoo · Puzzle
Back on adsBack on ads after a 23-day gap · 12 creative concepts observed again
Studios shaping casual & hybrid-casual.
A curated mix of established publishers, fast-moving specialists and emerging studios — selected for active releases, creative testing and market movement.
- actively tracked studios
- 532actively tracked studios
- games tracked
- 14,141games tracked
- creatives observed
- 130,643creatives observed
01Pulse
Your daily mobile game activity briefing.
Pulse connects unusual ad activity, chart moves, install growth and new releases into one daily briefing, with the evidence behind each finding.
Explore Pulse- Understand a new game’s core interaction before opening the store.
- See what changed, when it changed and why a game surfaced.
- Find games by game types and mechanics.
Why this game surfaced
Select a story to see its evidence
Magic Sort!
Grand Games · Puzzle
New creatives. A climb up the Puzzle chart.
72 new creatives appeared as Magic Sort! climbed from #81 to #16 in the Canadian App Store Puzzle chart.
- New creatives
- 72observed · 30dMetaGoogle
- Chart climb
- #81 → #16🇨🇦CA Puzzle Top Free · 7dApp Store
- Installs added · 30d
- +180K+67% vs previous 30dGoogle Play
Also observed
- 14 additional App Store countries · 30d
- 5 app updates · 30d
- Store icon and screenshots refreshed · 29 Sept
Fresh discoveries
Find new games worth studying, then follow their updates, ads and chart moves.
Miner Pixel: Mining Puzzle
simon kim
Sort puzzle
How it plays: Send color-matched crews to mine pixel artwork, returning to unload when their stacks fill.
Why explore: Crew selection combines matching the available colors with managing carrying limits.
Released Explore game →
Stamp Up! Tap Match
ABIGAMES PTE. LTD
Category matching
How it plays: Tap stamps that match the category cards to collect items and reveal the layers underneath.
Why explore: Different pictures can fill the same category, making associations part of the puzzle.
Released Explore game →
Crowd Jam: Block Puzzle
Panteon
Block puzzle
How it plays: Drag hollow blocks out of the grid to collect waiting stickmen.
Why explore: Clearing a route and finding enough space for the remaining crowd become the same puzzle.
Released Explore game →
1 / 3
02Games
Find your next reference. Follow its story.
Find games by how they play, compare the evidence, then dig into creatives, traction, rollout, charts and full recorded history.
Sand Loop
Voodoo · Sort puzzle
- 5.2M
- Android installs
- 148
- Ad videos observed
- 42/54
- App Store markets
- #6
- Best Puzzle rank · US
The trail, in order Select a moment to inspect it
Chart climb
- App Store
- Google Play
Climbed from #92 to #18 in US Games Top Free and reached #6 in Puzzle. Also entered Google Play Puzzle Top Grossing at #42.
App Store + Google Play · United States charts
14,141 games across 532 actively tracked studios · Sort, merge, idle, tower defense, word and more.
Explore all games03Creatives
Ad creatives that persist, return and spread.
Research mobile game ad creatives with playable videos, concept groups and individual variants. Trace where and when each ad was observed.
Browse 130,643 creatives- Find creatives by game, studio, game type or mechanic.
- Separate recent ad starts from older ads newly found by SpyReel.
- Compare long-running, returning and cross-network creative findings.
Observed ad networks
- Meta
- TikTok
- Apple
- AppLovin
- Unity Ads
AppLovin+10 moreShow fewer networks
- Mintegral
- AdMob
- InMobi
- Vungle
- Bidease
- Chartboost
- Tapjoy
- Liftoff
- Aarki
- PubMatic
Mintegral
InMobi
Vungle
Bidease
Chartboost
Tapjoy
Liftoff
Aarki
PubMatic- Long-runningMeta
0:38 - ReturnedGoogle
0:34 - ExpandingApple
0:28 - Cross-networkGoogle
0:59Hexa Sort
Lion Studios · Puzzle
Observed across 2 networks
32 markets · 14 variants
Meta + Google
Inspect creative - Newly observedApple
0:29
04Studios
Find the mobile game studios making moves.
Compare publishers and developers through their tracked portfolios, creative activity, releases, updates and meaningful install signals.
Explore studios- Find Established, Proven, Emerging and Rising studios using saved evidence.
- Follow the games behind each studio’s recent activity.
- Inspect advertising connections to other store-listed developers’ games.
Discover studios by
- Studio profile
- 🔥 Active now
- New creatives
- Early-stage
- New releases
- Install signals
Grand Games
ProvenRising6 tracked games
42.4M Android installs
Most active games · 30d
Magic Sort!
+72 ads
Car Match
+12 ads
Block Out!
+8 ads
- 96
- New creatives
- across 4 games · 30d
- 2
- Early-stage
- qualifying signals
- +38%
- Android growth
- vs previous 30d
- 2
- New releases
- last 60 days
Latest change · 14 Nov
Explore studio
Voodoo
EstablishedRising207 tracked games
2.9B Android installs
Most active games · 30d
Beads Out
+94 ads
Marble Sort!
+76 ads
Sand Loop
+31 ads
- 263
- New creatives
- across 44 games · 30d
- 8
- Early-stage
- qualifying signals
- +24%
- Android growth
- vs previous 30d
- 6
- New releases
- last 60 days
Latest change · 14 Nov
Explore studio
Rollic Games
EstablishedRising180 tracked games
1.4B Android installs
Most active games · 30d
Car Sort
+68 ads
Screw Jam
+52 ads
Color Block Jam
+32 ads
- 184
- New creatives
- across 26 games · 30d
- 5
- Early-stage
- qualifying signals
- +42%
- Android growth
- vs previous 30d
- 4
- New releases
- last 60 days
Latest change · 14 Nov
Explore studio1 / 3
05Watchlist
Watch what matters to you.
Follow specific studios and games. When you come back, SpyReel shows what changed—with an optional weekly digest.
Start your WatchlistYour Watchlist
Weekly digest · optionalSince your last visit
46 changes across 8 watched games
- 248 new creatives
- 6 chart movers
- 8 games updated
- 7 store page changes
- 12 new markets
- 3 releases
- 5 games with faster downloads
Beads OutVoodoo
- 🎬 +96 new creative variants
Car Sort: Color PuzzleRollic Games
🌍 Now available in 🇯🇵 Japan and 🇰🇷 South KoreaApp Store
Screw JamRollic Games
🔄 Update v2.4.1 + new store screenshotsApp Store
Marble Sort!Voodoo
📈 #76 → #18 · App Store Puzzle Top Free · 🇺🇸 US
Pixel Pop!Grand Games
⬇️ Play downloads +64% week over week
SpyReel Pro
Serious game research.
Small-team pricing.
One subscription. Complete access to the research, discoveries and creative intelligence inside SpyReel.
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- Pulse & Discover
- Game & studio research
- Ad creatives
- Watchlist intelligence
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A few things to know
Built for investigation, not guesswork.
Understand what SpyReel tracks, how the evidence works, and what you can follow.
Read the research guideWhat is SpyReel used for?
SpyReel is a mobile game intelligence platform for developers, publishers, producers and user acquisition teams. Research competitors through ad creatives, studio portfolios, Google Play install growth, chart movements and store history, then follow relevant games in your Watchlist.
Where does the data come from?
SpyReel records public App Store and Google Play information, plus advertising observations across Meta, Google, TikTok, Apple, Unity Ads, AppLovin, Mintegral, AdMob, InMobi, Vungle, Bidease, Chartboost, Tapjoy, Liftoff, Aarki, and PubMatic. Transparency libraries and sampled ad reports provide different fields and coverage. Dates and source context distinguish reported history from confirmed sightings.
What does “observed” mean?
An observation records what SpyReel found in a supported source at a particular time. A gap in observations does not mean no activity happened outside the sources and markets we track.
Does SpyReel show revenue or advertising spend?
No. SpyReel shows recorded advertising, store and chart evidence. Google Play install gains reflect collected store-reported values. Creative counts, longevity and chart movement do not establish ad spend, revenue, profitability or a confirmed publishing agreement.
What are advertising connections?
An advertiser account linked to one studio can point to a game listed under another developer. SpyReel keeps the advertiser, external store destination, store-listed developer and dated ad evidence together. This is an observed advertising connection; it does not prove game ownership or a business agreement.
Read the advertising connections guideHow do I keep track of competitors?
Watch specific studios and games. Their changes appear in your Watchlist when you return, with an optional weekly email digest to help you catch up.
How is coverage selected?
SpyReel focuses on active casual and hybrid-casual studios, from emerging teams to established publishers. Coverage is curated by genre and activity, and registered users can suggest studios for review.
Read coverage methodologyIs there a free trial?
Yes. New eligible accounts receive 7 days of full SpyReel Pro access, with no credit card required. Your trial begins after email verification and onboarding. After it ends, subscribe to continue full research access. Your saved games and followed studios remain in your Watchlist, and you won’t be charged automatically unless you choose a paid subscription.
Mobile game intelligence, every day
Know what changed.
Find what deserves your attention.
Find the games worth playing, the creatives worth studying and the studios worth following.Your next discovery might already be waiting inside SpyReel.
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